What type of data is typically captured by Key Figures in the planning process?

Key Figures in SAP Integrated Business Planning (IBP) play a crucial role in the planning process as they are used to represent quantitative measures that inform business decisions. These figures typically include numerical data that are essential for various planning scenarios, such as sales volume, inventory levels, demand forecasts, and production capacities. This type of data allows companies to analyze their performance, make accurate forecasts, and execute strategic planning effectively.

Numerical data is essential because it provides concrete metrics that can be easily analyzed and manipulated within the IBP system. For instance, tracking sales volume helps organizations understand market demand, adjust supply chain operations, and align production schedules accordingly. This data-driven approach supports better decision-making and can significantly enhance overall business performance.

Other options like qualitative feedback, marketing campaign effectiveness, and historical financial reports provide valuable insights but do not fit the definition of Key Figures, which are specifically focused on quantifiable and numerical data essential for precise planning and performance tracking within the IBP framework.